No business like #UKsnow Business - How it all began..thanks to Schofield!
We have to go back to the last deluge of snow in February 2009, I had just recently come out of hospital with an all new metal knee joint (to match the other knee implant eight months earlier; as a result I was confined to the house and ramped up my time on Twitter virtually day and night as it was impossible to sleep, the pain still resisting 8 daily Diclofenacs!
Phillip Schofield, the TV Presenter on ITV's This Morning was busy tweeting that due to snow he might not get into the studio from his vast estate on the top of a hill. At the time, accurate immediate local snow reports were hard to come by, the Met Office would ramble on, and on, issue warnings for whole sections of the country and at times compete with the Environment Agency but still failed to give you precise, immediate, very local snow reports.
As the objective was to get Scofield to his ITV studio in Central London, plotting a possible route, I suggested to my happy band of followers, we all immediately report and retweet snow conditions using a kind of pre-determined shorthand namely a twitter hashtag #UKsnow followed by a FULL postcode and the depth of snow in inches, plus any other info in the remaining tweet.
Armed with this information, inputting the whole postcode into websites like "Up My Street", would give you the locality and so on. Crude but effective. It launched about 11am and then began to climb even knocking the USA Super Bowl off the twitter leaders board, this woke up America and suddenly my humble hashtag was climbing even higher. "Whats with the snow thing in England?" They would wail...
This caught the eye of a few lurking UK software developers and various mashups began to appear @OliBray (no relation) had one but used balloons and these overlapped. @BenMarsh started a snow map, but then mass tweeted his developer crowd and (I like to think unwittingly) changed and lost the whole travel information aspect by converting part of the data into a simple snow map. Ideal for software experts and assorted computer nerds but of little use if you wanted detailed travel information.
You have to understand, the first Ben Marsh UKsnow map didn't give details of the tweets, so in effect hijacked my information hashtag for his own program.
Given a few prods at the time by the media and by a few fellow developers, Ben then acknowledged where he got the hashtag from and has indeed made a lot of money out it (and good luck to him) with other programs based on the #UKsnow program, he did one for Vodafone to market Holiday destinations and roaming charges for example.
As a lot of my then followers helped to get the hashtag off the ground, long before Ben opened his map website, creative copyright I would claim is still mine as originator of a made up word is UKsnow. We also suggested the BBC use UK SNOW for detailed snow reports, which they now do.
Don't get me wrong, the NEW UKsnow map from @Benmarsh NOW does the job very well, as he now incorporates the twitter feed but it would take very little to acknowledge that he didn't start it all off and that a lot of other people got the ball rolling before he came along... including @schofe so Ben in the style of Desert Island Discs "UKsnow hashtag originated by Julian Bray and developed by Ben Marsh." That would satisfy the UK Copyright, Designs and Patents Act in the UK and I'd be more than happy to grant a licence for UKsnow and SnowUK.... both of which will trigger the Ben Marsh map but hopefully the newer SnowUk will contain emergency news and practical help for those stranded by putting in the precise position, a hundred calls to the appropriate emergency service will ensure help really is on the way..
Bringing the saga up to date: OK hands up! Being an old hand at PR; if I hadn't made the claim for the IP rights, this story would have been spiked. Immediately dead and buried.
As it is, a few tweets put a cyber feather up the backside of some IT hacks, BBC corrs. such as Rory Kettleandphones together with assorted data obsessive anoracs who should know better before rushing into print and wasting acres of airtime on the IP claim.
It was after all in response to widespread press notices being sent out by Ben and his merry crew and the incorrect version of the story being given the oxygen of publicity by the Guardian Datablog but you would expect that of the Grauniad so nothing new...
I'm blissfully happy as now everyone knows that it was in effect a collaborative effort started as a twitter discussion by my happy band of followers and something that within a couple of hours had zipped to the top of twitter trending.
As a by-product it is also interesting to see how many other unrelated subjects are now routinely prefixed UK rather than British. The UK of course being a term more widely used in conversation outside of the United Kingdom, rather than inside our country.
Finally me learned friends over some fine claret advise it is possible to assert the copyright and IP claim, to the made up word not to a hashtag as such. It is up to others if they wish to challenge my assertion and if they do, it will probably be in public, thereby keeping the #UKsnow idea alive and so for many years to come. Clearly a win, win situation.... the Simon Cowell of Tweets no less...
Julian Bray MCIPR NUJ
email@example.com Tel: 0044 (0)1733 345581
JULIAN BRAY ++44(0)1733 345581 BROADCAST ISDN ++44(0)1733 345 020 all codecs
MOBILE: 07944 217476
AVIATION SECURITY EXPERT, AIRLINE OPERATIONS & NATIONAL SECURITY ISSUES.
BROADCASTER, COLUMNIST & JOURNALIST. NUJ & FULL EQUITY MEMBER.
IMMEDIATE LIVE BROADCASTING VIA OWN ISDN COOBE, STUDIO & HIGH SPEED BROADBAND SKYPE
ISDN +44 (0) 1733 345020.
OFFICE +44 (0) 1733 345581
AVIATION & CRUISE, MARTIME INCIDENTS, SAFETY ISSUES, TRAVEL THREATS & PERILS, TERRORISM ISSUES, WORLD TRAVEL & INSURANCE COVER ISSUES, CONFLICT ZONES, LONDON RUNWAY, FEATURES & CORRESPONDENT RESEARCH PACKAGES. NATIONAL & LOCAL POLITICS, LAW & ORDER, LITIGATION SUPPORT.
"Adept at holding national and international politicians and business people to account, has a 'Marmite' but considered approach to politics and always well prepared" Iain Wilson
Julian Bray broadcasts and comments via ISDN +44 (0)1733 345020 (GLENSOUND C5 Dual Codec), VoIP and SKYPE >>> JULIAN.BRAY.UK <<< mobile 07944 217 476
BBC Contributor 10476453
LANDLINE number in the UK is +44(0) 1733 345581 Use this number to pre-brief or to book link.
TELEVSION AND RADIO LIVE INTERVIEWS AND CONTRIBUTIONS
RUSSIA METROJET, GERMANWINGS, MH17 INCIDENTS and other RECENT TV NEWS & RADIO AUDIO FEEDS
LASER PENS BBC NEWS
https://www.rt.com/op-edge/323287-su24-fighter-russia-turkey-syria/ Scroll down final VT
http://www.cbc.ca/i/caffeine/syndicate/?mediaId=2685621754 AIR DUBAI CRASH MARCH 2016 Television 2-way with CBC Canada via 'upmarket' SKYPE
https://ca.news.yahoo.com/video/plane-circled-airport-bad-weather-110053170.html AIR DUBAI CRASH 19/03/2016 Julian Bray first reaction
Julian Bray Broadcaster Radio Podcasts Selection
CargoLogic Air load one of their mega all cargo aircraft. In addition to purpose built frighters, many end of first lease, state-of-the-art wide-bodied passenger aircraft are currently being snapped up and rapidly re-purposed for all cargo operation. As the 21st Century trend is away from airport hub/spoke operation - apparently Heathrow [LHR] is yet to get the memo… -and towards single aisle narrow bodied passenger/cargo hold aircraft, working point to point schedules continues apace ...
JULIAN BRAY ++44(0)1733 345581
Illustrated Convention Lectures & Workshops, Keynotes, Broadcast Briefings, Media Presentational Training, Aviation Security and Operations Incident Management Consultancy
(ISDN BROADCAST LINK ++44(0)1733 345 020) all codecs G.722 & ATX Developed for use in ISDN remote broadcasting, G.722 is the original wideband speech codec to be standardized by the ITU-T. By sampling the speech signal at 16 kHz, G.722 more than doubles the encoded speech information, providing richer sound and better clarity than narrowband speech codecs. ( (ISDN2 BT BOX INSTALLED AT HOME: LIVE LINKS AVAILABLE AROUND THE CLOCK )
Book slot on landline 01733 345581
Mob: 07944 217476 http://www.aviationcomment.com/ E&OE
COVERING TRANSPORTATION & ASSOCIATED POLITICAL ISSUES IN ALL FORMS plus RELATED INDUSTRIES including AEROSPACE, COMPUTER NETWORKS, RAIL, AVIATION, CRUISE, FERRIES, MERCHANT MARITIME, MILITARY, TRAVEL & HOLIDAY INDUSTRIES, CAA REPORTS, TERRORISM & SABOTAGE, COMPUTER MISUSE & SYSTEM FAILURES, TRAVEL AGENTS, ATOL ISSUES, CIVIL & COMMERCIAL AVIATION. AIRSHOW ORGANISATION & LOGISTICS.
Contact numbers 01733 345581 OR Trusty Nokia Mobile: 07944 217 476 OFFICE: 01733 345581 and answerphone email: firstname.lastname@example.org
BROADCAST ISDN2 LINE: 01733 345020 ISDN DIGITAL DIAL-UP only. [ BH VENDOR #10476453 add PE28xl ]
SKYPE: JULIAN.BRAY.UK (directly wired Ethernet connection on high speed Virginmedia cable) ALSO GLENSOUND ISDN GSGC5 ISDN LOCATION UNITS FOR PROFESSIONAL DRY HIRE
Julian Bray provides: Opinion, comment, forward thinking speculation, keynote presentations and workshops for corporate organisations on Travel, Cruise & Aviation: conflict zones, terrorist impact, cybercrime and DoS issues, drone (UAV) issues, safety (black boxes, emergencies), airline operations, aviation finance, political implications, and all forms of incident risk.
He operated at board level with several airline and aviation groups, including Alitalia, British Island Airways, British Airways, Galileo , British Aerospace, Skyways, former CEO City firm Leadenhall Assoc. (PR WEEK TOP 150) Founder CNS City News Service. Director NTN Television News (joint co. with ITV Wales TWW) Debretts People 2017 and featured in launch edition of the PRWeek Black Book. Investigative Journalist and Broadcaster.
After-dinner speaker and presenter. NUJ LIFE MEMBER & FULL EQUITY MEMBER.
Direct links to a selection of television and radio contributions can be found at foot of this page. Scroll down. Join the conversation here or on Twitter at @aviationcomment @julianbray.
A retweet, comment or other publication by any means does not constitute an endorsement. Quoted Content subject to creditline 'Julian Bray' . During career an active MCIPR, MMC & MBDS.
Main UK telephone and prime contact number 01733 345581.
Mob: 07944 217476
ISDN2 Loop Test (by arrangement) 01733 345020
Download the new CAA DRONECODE HERE : http://dronesafe.uk/wp-content/uploads/2016/11/Dronecode.pdf
Glensound GSGC5 ISDN LOCATION (COOBE - FLYAWAY) COMMENTARY UNITS/COLES LIP MICS FOR PROFESSIONAL HIRE
VIDEO PROJECTOR & SMALL FORMAT PUBLIC ADDRESS/ MUSIC PLAYOUT HIRE
BBC LOCAL NEWSROOMS
The Small Print...
TERMS & CONDITIONS
This is the small print, demanded by the legal eagles, we've tried to keep it clear and simple, this is in addition to, and not in the alternative to the NUJ Code of Professional Conduct.
- The content this website is for your general information and use only. It is subject to change without notice.
- Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors, we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
- Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements and you have made your own independent enquires as to the content..
- This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than for review purposes, or where specific permission has been granted, for example in connection with a commission or contribution supported by a written contract and any terms in accordance with the copyright notice, which forms part of these terms and conditions.
- All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
- Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offence.
- From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the linked to website(s). We have no responsibility for the content of the linked website(s).
- E&OE Errors and omissions excepted. Use of quoted content subject to creditline: Julian Bray, broadcaster.
- Writers P.I. & P L I. # WRT001966
Huge setback for Boeing MAX8 rehabilitation as new documents emerge and allegations that Boeing knew of test pilot concerns at an early stage....https://theaircurrent.com/aviation-safety/new-document-in-737-max-investigation-points-to-chaos-pressure-in-mcas-development/ Julian Bray N...
Alert for restricted airspace - London and vicinity of Watford (Temporary) NATO and Heads of State Meeting in Watford and Head of State visit to Londonhttps://mailchi.mp/caa/alert-for-restricted-airspace-london-and-vicinity-of-watford-temporary?e=2437c5cb26 Julian Bray NUJ, EQUITY, MMC, Br...