|Lord of the 'Tarnished' Rings: Lord Coe|
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Julian Bray writes: I seem to remember that Olympian Alan Pascoe and close friend of Sebastian Coe, in the early heady days of the 1980s' started an embryonic sports marketing company called Alan Pascoe Associates Limited***, but its complete corporate history seems to have been curiously airbrushed from the PR piece below.
It is interesting as Alan Pascoe Associates Ltd was the sponsorship agents for the Belfast Games, and secured a then large sponsorship fee from GIROBANK, and the Belfast Games in the Mary Peters stadium became renamed the Girobank Games.
Javelin Thrower Barred Published: September 3, 1987
She finished second in the meet behind Fatima Whitbread of Britain with a throw of 210 feet 7 inches. Her best result for the year was a throw of 225-6 in Jessheim, Norway, June 11, and she is the third-best performer this year behind Petra Felke of East Germany and Whitbread. The qualifying rounds for the women's javelin throw are set for Saturday, with the final Sunday.
Half way through the Girobank Games, there was some kind of huge Athletics drugs bust, this put the whole Games under a cloud and greatly embarrassed Girobank Bank, then part of the Post Office, it was at the time widely reported by the London Times Newspaper and in Belfast Publications.
Unless I am very much mistaken Olympian Mr Sebastian Coe was then associated, in a business sense, with fellow Olympian Alan Pascoe during this period.
So imagine my surprise when Lord Seb Coe who has been a passive vice -president for some 8 years, made a strident series of speeches on athletics drug related matters. Some 40 years on both Alan Pascoe and Lord Coe were both intimately involved with the London Olympic Games Bid and the operation of the Olympics in London.
Alan Pascoe, the 'veteran' Olympic silver medallist and Vice Chairman of London’s successful 2012 Olympic and Paralympic Bid, is stepping down from his role as President of CSM – the leading sports and entertainment marketing agency, it was announced today.
Pascoe is generally acknowledged across the business as the pioneer of sports marketing in the UK and went on to create 2 world leading Agencies APi, then CSM. He moved into events and consulting after a successful career on the track as a hurdler winning medals in the Olympics in 1972 and the European Championships and the Commonwealth Games.
He will continue working with the CSM group of companies as a consultant, offering strategic support with his wealth of experience across the sports and events landscape as well as his own high-level contacts in business and Government – but will also work on a couple of his own projects where he still has a passion to make a difference.
In his previous role as Executive Chairman of CSM, Pascoe was instrumental in persuading his long-standing friend and fellow athlete Sebastian Coe, to take over from him at CSM after Seb relinquished his Olympic responsibilities early last year.
Sebastian Coe is now Executive Chairman of CSM Sport and Entertainment.
Pascoe commented today: “I feel very lucky in many ways to have had the best of both worlds, a successful career as an athlete and then to have used that experience to recognise the value of sport in business and to introduce brands to partner sports events and bring them to life to a wider audience and create some of the most successful events and sponsorships in the business.
“The important part that sport & exercise plays in everyone’s life has never been bigger whether you are a Jessica Ennis, Mo Farah or a Lizzie Yarnold or you are someone who just wants to stay fit and healthy and improve your lifestyle. The success of the Olympics and Paralympics has brought that into sharp focus for the whole of the UK and has already created its own legacy.
He added: “The time is perfect for me to step down now and take a bit of a back seat. I am both very proud and delighted that I am leaving the company in the capable hands of Seb and the talented management team that we have put in place, who can lead by example and drive the business forward, both domestically and globally. I wish them well for the future.”
Sebastian Coe said: “Alan is deservedly recognised and revered as a trailblazer in the business of sports marketing. To all intents and purposes he invented it in the UK and many companies have tried to emulate him ever since with various degrees of success.
“We will certainly all miss him at CSM.”
Pascoe’s first venture was Alan Pascoe Associates Ltd*** later renamed API where he was Managing Director and Chair 1983 to 1998. Pascoe sold API in 1998, then started, Fast Track which he has grown into CSM Sport and Entertainment, which is a division of Chime PLC., where he was CEO/Chair of CSM, and then President for the past year, when Seb joined the Company
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