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Weeds growing in the cracks of the yet to be opened airport |
The new PR Man - Daniel Abbou for Berlin’s embarrassingly delayed new airport sacked, he found brutal honesty doesn’t really pay in his business, after just three months, he's flown..
Berlin's new international airport was supposed to be the jewel in the crown of the reunited and reinvigorated German capital.
But the building project has become a by-word for administrative ineptitude, as delays, construction failures and a botched attempt at privatization have pushed the planned opening back by years.
The state governments of Berlin and Brandenburg are also likely to have to pay out millions in compensation to airlines which planned their businesses around a 2011 opening.
However, the project’s PR chief discovered the hard way on Monday that, despite all this being common knowledge, it doesn’t pay for someone on the inside to admit to it.
In an interview with PR Magazine, Daniel Abbou made the bleeding obvious observation that there is no chance the building project will be considered a success story.
“The old managers of the project messed up too much for that to be the case, too many billions of euros have been wasted,” he said. “What we can do is create a sense of transparency.”
And it didn’t end there. Abbou, who has been in the job since January, became ever more pointed in his criticism.
“Up until now official statements always said that the project was going well. That’s bullshit. Take responsibility when something has been a sh*t show,” he said.
Speaking about a mooted opening in 2017, Abbou also cast doubt on the assurances of his bosses that this target could be met.
“Believe me, no politician or airport director, no person who is not addicted to pills, would give you definitive assurances for this airport."
Clearly, Abbou’s bosses at the airport were less than impressed with his call for openness.
Consolation prize, with a name like Abbou, he'll automatically be at the top of any jobs vacancy list...
JULIAN BRAY +44(0)1733 345581 Aviation Expert, Journalist & Broadcaster, Aviation Security & Airline Operations Expert, Travel / Maritime & Cruise Industry, NUJ, EQUITY, LIVE ISDN LINK, Broadcast ISDN COOBE ++44 (0)1733 345020 e&oe Old faithful NOKIA: 07944 217476 www.aviationcomment.com
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