Silversea the upmarket premium cruise operation has finally revealed plans for a fleet wide 'flash' updating refurbishment programme, said to be costing in the region of $170 million dollars.
The upgrade is set to begin at the end of 2016 and will mean those passengers travelling on world cruises in 2017 will experience what the operator terms 'ultimate luxury'.
M. Lefebvre, Chairman said: “We are thrilled to be moving ahead with these refurbishments sharing our vision of ultra-luxury cruising, both in terms of service and physical environment.”
“This investment reflects our long-term commitment toward our ships, our guests and our crew.”
Specifically Silverseas' Silver Whisper, improvements include refurbished suites and bathrooms, updated public areas including new tiling for the pool area, carpets and furnishings for restaurants. Technically, a new communications hub to improve on-board internet speeds and interactive TV’s for on demand movies in suites.
The Silver Wind refurbishment in October 2016,includes new furnishings, a complete facelift on the pool deck :"to make the deck area more like a luxury yacht than a cruise ship with classic teak flooring."
The Silver Discoverer enters dry dock in October, the restaurant completely remodelled to be lighter and contemporary. The Discoverer Lounge will move from a breakfast venue to that of a lounge to enjoy after a day’s excursion programme.
Clearly Silversea to maintain its premium cache needs to catch up, as rivals have already spent fortunes on upgrades and new builds.
Hopefully we'll report back once the refurbishments are complete, and see if our vision of luxury cruising in the 21st Century accords with that of the cruise company!
JULIAN BRAY +44(0)1733 345581 Aerospace & Incident Management Expert, Journalist & Broadcaster, Aviation Security & Airline Operations, Travel / Maritime & Cruise Industry, NUJ, EQUITY, LIVE ISDN LINK, Broadcast ISDN COOBE ++44 (0)1733 345020 e&oe Old faithful NOKIA: 07944 217476 www.aviationcomment.com
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