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Zimmerframes at the ready as Saga Cruises to push new boat out in 2019, hire PR Agency with £1million promotional spend

Saga Discovery?


To hear the best current and topical jokes about the merits of embarking a Saga Cruise - and possibly source new strategy ideas - its new PR agency (owned by senior citizen Sir Tim Bell), will only have to book a stateroom  - on a rival cruise ship!

Sea-going hard working comedians such as Jeff Stevenson have been mining this seam of comedy gold for many years, and no doubt if hired by Saga he'll turn the comedic tables back on his other nautical brands. ....

But perhaps being the butt of jokes for so long is about to be overturned as we hear the Zimmer frames ( where sun loungers on other ships usually stand) have being neatly stacked, branded hot water bottles,  and mugs of cocoa readied, because Saga is finally fighting back, err, one measured step at a time... 

Some six PR outfits dug out the Nora Batty stockings and lavender water,  submitted their credentials and a few creative ideas to support the 2019 launch of the new Saga cruise ship Spirit of Discovery - no doubt so named as the new cruise ship will be both a discovery and a wonderment that the ageing clientele actually made it around the next corner!

Trade Mag PRWeek reported 3 PR agencies were shortlisted for the pitch. The choice of name is unfortunate as TUI have recently relaunched the former RCI Legend of the Seas as TUI Discovery2

Not short of a nautical link, Robin Shaw, CEO of Saga Cruises, said "It’s great to have VCCP PR on board to work with us on our first ever new-build cruise ship communications strategy. It will complement the existing relationship we have with VCCP and their understanding of our brand and our audience."
Chime Communications-owned VCCP works with Saga across all brand and ATL comms, alongside some data and CRM work (whatever that means ED).




JULIAN BRAY +44(0)1733 345581, Journalist & Broadcaster, Aviation Security & Airline Operations Analyst/expert, http://www.freelancedirectory.org/user.php?user=8121   www.freelancedirectory.org?name=Julian.Bray.aviation.comment,   Travel / Maritime & Cruise Industry, NUJ, EQUITY, LIVE ISDN LINK, Broadcast ISDN COOBE ++44 (0)1733 345020 SKYPE: JULIAN.BRAY.UK e&oe Old faithful NOKIA: 07944 217476 www.aviationcomment.com,  
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CargoLogic Air load one of their mega all cargo aircraft. In addition to purpose built frighters, many end of first lease, state-of-the-art wide-bodied passenger aircraft are currently being snapped up and rapidly re-purposed for all cargo operation. As the 21st Century trend is away from airport hub/spoke operation - apparently Heathrow [LHR] is yet to get the memo… -and towards single aisle narrow bodied passenger/cargo hold aircraft, working point to point schedules continues apace ...

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He operated at board level with several airline and aviation groups, including Alitalia, British Island Airways, British Airways, Galileo , British Aerospace, Skyways, former CEO City firm Leadenhall Assoc. (PR WEEK TOP 150) Founder CNS City News Service. Director NTN Television News (joint co. with ITV Wales TWW) Debretts People 2017 and featured in launch edition of the PRWeek Black Book. Investigative Journalist and Broadcaster.

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